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"Understanding the substitution effect between online and traditional ..."

Quansheng Wang, Peijian Song, Xue Yang (2013)

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DOI: 10.1007/S12525-012-0114-2

access: closed

type: Journal Article

metadata version: 2020-03-13

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Quansheng Wang, Peijian Song, Xue Yang:
Understanding the substitution effect between online and traditional channels: evidence from product attributes perspective. Electron. Mark. 23(3): 227-239 (2013)

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