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"Measuring Consumers' Attitudes to Web Advertising."

Nichaya Sukpanich, Lei-da Chen (1999)

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DOI: 10.1080/101967899359193

access: closed

type: Journal Article

metadata version: 2020-03-13

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  - journals/electronicmarkets/SukpanichC99
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  - https://dblp.org/rec/journals/electronicmarkets/SukpanichC99
Nichaya Sukpanich, Lei-da Chen:
Measuring Consumers' Attitudes to Web Advertising. Electron. Mark. 9(1): 20-24 (1999)

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