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"The effect of free sampling strategies on freemium conversion rates."

Oliver Francis Koch, Alexander Benlian (2017)

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DOI: 10.1007/S12525-016-0236-Z

access: closed

type: Journal Article

metadata version: 2020-09-29

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  dblp key:
  - journals/electronicmarkets/KochB17
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  - https://dblp.org/rec/journals/electronicmarkets/KochB17
Oliver Francis Koch, Alexander Benlian:
The effect of free sampling strategies on freemium conversion rates. Electron. Mark. 27(1): 67-76 (2017)

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