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"Customer behavior of online group buying: an investigation using the ..."
Mohammad Alamgir Hossain, Shahriar Akter, Shams Rahman (2022)
- Mohammad Alamgir Hossain, Shahriar Akter, Shams Rahman:
Customer behavior of online group buying: an investigation using the transaction cost economics theory perspective. Electron. Mark. 32(3): 1447-1461 (2022)
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