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"Innovate or game over? Examining effects of product innovativeness on ..."
Franziska Handrich, Sven Heidenreich, Tobias Kraemer (2022)
- Franziska Handrich, Sven Heidenreich, Tobias Kraemer:
Innovate or game over? Examining effects of product innovativeness on video game success. Electron. Mark. 32(2): 987-1002 (2022)
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