"Enabling individualized recommendations and dynamic pricing of value-added ..."

Klaus Backhaus et al. (2010)

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DOI: 10.1007/S12525-010-0032-0

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type: Journal Article

metadata version: 2023-09-30

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Klaus Backhaus, Jörg Becker, Daniel Beverungen, Margarethe Frohs, Oliver Müller, Matthias Weddeling, Ralf Knackstedt, Michael Steiner:
Enabling individualized recommendations and dynamic pricing of value-added services through willingness-to-pay data. Electron. Mark. 20(2): 131-146 (2010)

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