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"User-generated content and micro-celebrity posts encourage Generation Z ..."

Sabakun Naher Shetu (2024)

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DOI: 10.1002/ISD2.12300

access: closed

type: Journal Article

metadata version: 2024-04-27

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Sabakun Naher Shetu:
User-generated content and micro-celebrity posts encourage Generation Z consumers to search social media for online purchase: A study on Dhaka City, Bangladesh. Electron. J. Inf. Syst. Dev. Ctries. 90(2) (2024)

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