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"Personality traits and effectiveness of presentation of product ..."

Jungjoo Jahng, Hemant K. Jain, Keshavamurthy Ramamurthy (2002)

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DOI: 10.1057/PALGRAVE.EJIS.3000431

access: closed

type: Journal Article

metadata version: 2022-11-29

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Jungjoo Jahng, Hemant K. Jain, Keshavamurthy Ramamurthy:
Personality traits and effectiveness of presentation of product information in e-business systems. Eur. J. Inf. Syst. 11(3): 181-195 (2002)

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