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"Understanding online customers' ties to merchants: the moderating ..."

Michelle Carter et al. (2014)

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DOI: 10.1057/EJIS.2012.55

access: closed

type: Journal Article

metadata version: 2024-02-05

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Michelle Carter, Ryan T. Wright, Jason Bennett Thatcher, Richard Klein:
Understanding online customers' ties to merchants: the moderating influence of trust on the relationship between switching costs and e-loyalty. Eur. J. Inf. Syst. 23(2): 185-204 (2014)

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