"A study of KOL effectiveness on brand image of skincare products."

Liping Xiong et al. (2021)

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DOI: 10.1080/17517575.2021.1924864

access: closed

type: Journal Article

metadata version: 2021-12-15

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Liping Xiong, Vincent Cho, Kris M. Y. Law, Lianne Lam:
A study of KOL effectiveness on brand image of skincare products. Enterp. Inf. Syst. 15(10): 1483-1500 (2021)

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