"Unraveling consumer resistance to innovative marketing in web 3.0: ..."

Yanlin Li et al. (2025)

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DOI: 10.1080/17517575.2025.2462069

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type: Journal Article

metadata version: 2025-09-30

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Yanlin Li, Yung Po Tsang, D. C. K. Ho, Mucahit Ozden, C. K. M. Lee, Huaqing Hu:
Unraveling consumer resistance to innovative marketing in web 3.0: empirical findings and large language model insights. Enterp. Inf. Syst. 19(1-2) (2025)

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