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"The impact of changes in sales promotion depth on consumers' purchase ..."

Mingyao Hu et al. (2024)

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DOI: 10.1080/17517575.2024.2345105

access: closed

type: Journal Article

metadata version: 2024-07-18

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Mingyao Hu, Peggy E. Chaudhry, Sohail S. Chaudhry, Huawei Han, Kai Li, Zhenping Wang, Guanliang Zhao:
The impact of changes in sales promotion depth on consumers' purchase intentions in an e-commerce environment. Enterp. Inf. Syst. 18(6) (2024)

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