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"The interactions between online platform's store brand introduction ..."
Jingjing Zhao et al. (2023)
- Jingjing Zhao
, Yao-Yu Wang, Lifeng Tu, Jian-Cai Wang, Xin (Robert) Luo:
The interactions between online platform's store brand introduction and manufacturer's innovation strategies: Reselling vs. agency modes. Electron. Commer. Res. Appl. 62: 101320 (2023)
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