"Two-period pricing of an e-tailer: Is using a top influencer to promote ..."

Qingli Zhao, Zhi-Ping Fan (2024)

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DOI: 10.1016/J.ELERAP.2023.101345

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type: Journal Article

metadata version: 2024-02-16

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Qingli Zhao, Zhi-Ping Fan:
Two-period pricing of an e-tailer: Is using a top influencer to promote new products a bane or a boon? Electron. Commer. Res. Appl. 63: 101345 (2024)

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