"Social media, information presentation, consumer involvement, and ..."

Dunfu Zhang, Sungjoon Yoon (2018)

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DOI: 10.1016/J.ELERAP.2017.12.005

access: closed

type: Journal Article

metadata version: 2020-02-22

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Dunfu Zhang, Sungjoon Yoon:
Social media, information presentation, consumer involvement, and cross-border adoption of pop culture products. Electron. Commer. Res. Appl. 27: 129-138 (2018)

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