"Whether and how to adopt live streaming Selling: A perspective on ..."

Yanfen Zhang, Qi Xu (2024)

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DOI: 10.1016/J.ELERAP.2024.101464

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type: Journal Article

metadata version: 2025-03-03

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Yanfen Zhang, Qi Xu:
Whether and how to adopt live streaming Selling: A perspective on interaction value creation. Electron. Commer. Res. Appl. 68: 101464 (2024)

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