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"AI and human broadcasters: Relative impact on consumer engagement in live ..."

Yingjie Xu, Yanya Ruan (2023)

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DOI: 10.1016/J.ELERAP.2023.101335

access: closed

type: Journal Article

metadata version: 2024-01-13

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Yingjie Xu, Yanya Ruan:
AI and human broadcasters: Relative impact on consumer engagement in live streaming commerce. Electron. Commer. Res. Appl. 62: 101335 (2023)

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