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"Navigating in online stores: The effect of the primary navigation on ..."

Ruijuan Wu, Yan Li, Yixiao Hu (2022)

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DOI: 10.1016/J.ELERAP.2022.101134

access: closed

type: Journal Article

metadata version: 2022-06-15

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Ruijuan Wu, Yan Li, Yixiao Hu:
Navigating in online stores: The effect of the primary navigation on consumers' response - A study based on the apparel e-retailer. Electron. Commer. Res. Appl. 53: 101134 (2022)

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