"Customer segmentation of multiple category data in e-commerce using a ..."

Roung-Shiunn Wu, Po-Hsuan Chou (2011)

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DOI: 10.1016/J.ELERAP.2010.11.002

access: closed

type: Journal Article

metadata version: 2020-02-22

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Roung-Shiunn Wu, Po-Hsuan Chou:
Customer segmentation of multiple category data in e-commerce using a soft-clustering approach. Electron. Commer. Res. Appl. 10(3): 331-341 (2011)

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