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"Color in web banner advertising: The influence of analogous and ..."

Allison R. White et al. (2021)

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DOI: 10.1016/J.ELERAP.2021.101100

access: closed

type: Journal Article

metadata version: 2022-01-21

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Allison R. White, Luisa M. Martinez, Luis F. Martinez, Belén Rando:
Color in web banner advertising: The influence of analogous and complementary colors on attitude and purchase intention. Electron. Commer. Res. Appl. 50: 101100 (2021)

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