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"Do atmospheric cues matter in live streaming e-commerce? An eye-tracking ..."

Xinjia Tong et al. (2023)

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DOI: 10.1016/J.ELERAP.2023.101334

access: closed

type: Journal Article

metadata version: 2024-01-13

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  - https://dblp.org/rec/journals/ecra/TongCZYJ23
Xinjia Tong, Yuangao Chen, Shasha Zhou, Shuiqing Yang, Hui Jiang:
Do atmospheric cues matter in live streaming e-commerce? An eye-tracking investigation. Electron. Commer. Res. Appl. 62: 101334 (2023)

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