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"Exploring online celebrities and reviews simultaneously- the role of their ..."

Ying Sun et al. (2024)

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DOI: 10.1016/J.ELERAP.2024.101384

access: closed

type: Journal Article

metadata version: 2024-08-05

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Ying Sun, Difei Wu, Yang Yang, Haonan He:
Exploring online celebrities and reviews simultaneously- the role of their consistency in different product types. Electron. Commer. Res. Appl. 65: 101384 (2024)

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