"An analysis of the importance of the long tail in search engine marketing."

Bernd Skiera, Jochen Eckert, Oliver Hinz (2010)

> Home

Details and statistics

DOI: 10.1016/J.ELERAP.2010.05.001

access: closed

type: Journal Article

metadata version: 2020-02-22

- view
  - electronic edition via DOI
  - unpaywalled version
  authority control:
- export record
  dblp key:
  - journals/ecra/SkieraEH10
- ask others
- share record
  persistent URL:
  - https://dblp.org/rec/journals/ecra/SkieraEH10
Bernd Skiera, Jochen Eckert, Oliver Hinz:
An analysis of the importance of the long tail in search engine marketing. Electron. Commer. Res. Appl. 9(6): 488-494 (2010)

manage site settings

To protect your privacy, all features that rely on external API calls from your browser are turned off by default. You need to opt-in for them to become active. All settings here will be stored as cookies with your web browser. For more information see our F.A.Q.