"Understanding and forecasting consumer sequential multiscreen viewing ..."

Yang Shi, Yuqing Yang, Lianlian Song (2024)

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DOI: 10.1016/J.ELERAP.2024.101443

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type: Journal Article

metadata version: 2025-03-03

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Yang Shi, Yuqing Yang, Lianlian Song:
Understanding and forecasting consumer sequential multiscreen viewing behavior. Electron. Commer. Res. Appl. 67: 101443 (2024)

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