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"Can we get from liking to buying? Behavioral differences in hedonic and ..."

Essi Pöyry, Petri Parvinen, Tuuli Malmivaara (2013)

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DOI: 10.1016/J.ELERAP.2013.01.003

access: closed

type: Journal Article

metadata version: 2021-10-14

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  - journals/ecra/PoyryPM13
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  - https://dblp.org/rec/journals/ecra/PoyryPM13
Essi Pöyry, Petri Parvinen, Tuuli Malmivaara:
Can we get from liking to buying? Behavioral differences in hedonic and utilitarian Facebook usage. Electron. Commer. Res. Appl. 12(4): 224-235 (2013)

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