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"A novel methodology for optimizing display advertising campaigns using ..."

Luis Miralles Pechuán, Hiram Ponce-Espinosa, María de Lourdes Martínez-Villaseñor (2018)

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DOI: 10.1016/J.ELERAP.2017.11.004

access: closed

type: Journal Article

metadata version: 2020-03-27

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  - journals/ecra/PechuanPM18
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  - https://dblp.org/rec/journals/ecra/PechuanPM18
Luis Miralles Pechuán, Hiram Ponce-Espinosa, María de Lourdes Martínez-Villaseñor:
A novel methodology for optimizing display advertising campaigns using genetic algorithms. Electron. Commer. Res. Appl. 27: 39-51 (2018)

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