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"The effects of consumer knowledge on message processing of electronic ..."

Do-Hyung Park, Sara Kim (2008)

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DOI: 10.1016/J.ELERAP.2007.12.001

access: closed

type: Journal Article

metadata version: 2020-02-22

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Do-Hyung Park, Sara Kim:
The effects of consumer knowledge on message processing of electronic word-of-mouth via online consumer reviews. Electron. Commer. Res. Appl. 7(4): 399-410 (2008)

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