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"The relationship between retailer-hosted and third-party hosted WOM ..."
JaeHong Park, Bin Gu, HoonYoung Lee (2012)
- JaeHong Park, Bin Gu, HoonYoung Lee:
The relationship between retailer-hosted and third-party hosted WOM sources and their influence on retailer sales. Electron. Commer. Res. Appl. 11(3): 253-261 (2012)
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