"Consumer engagement in an online brand community."

Francisco José Martínez-López et al. (2017)

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DOI: 10.1016/J.ELERAP.2017.04.002

access: closed

type: Journal Article

metadata version: 2020-07-07

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  - https://dblp.org/rec/journals/ecra/Martinez-LopezA17
Francisco José Martínez-López, Rafael Anaya-Sánchez, Sebastian Molinillo, Rocío Aguilar-Illescas, Irene Esteban-Millat:
Consumer engagement in an online brand community. Electron. Commer. Res. Appl. 23: 24-37 (2017)

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