Stop the war!

Остановите войну!

for scientists:

default search action

combined dblp search
author search
venue search
publication search

ask others

"Mentor or partner: Matching effect of para-social interaction and product ..."

Rong Liu, Lulong Li, Zhihua Ding (2024)

> Home

Details and statistics

DOI: 10.1016/J.ELERAP.2024.101410

access: closed

type: Journal Article

metadata version: 2024-08-05

- view
  - electronic edition via DOI
  - unpaywalled version
  authority control:
- export record
  dblp key:
  - journals/ecra/LiuLD24
- ask others
- share record
  persistent URL:
  - https://dblp.org/rec/journals/ecra/LiuLD24
Rong Liu, Lulong Li, Zhihua Ding:
Mentor or partner: Matching effect of para-social interaction and product type on purchase intention in live-streaming commerce. Electron. Commer. Res. Appl. 65: 101410 (2024)

a service of

manage site settings

To protect your privacy, all features that rely on external API calls from your browser are turned off by default. You need to opt-in for them to become active. All settings here will be stored as cookies with your web browser. For more information see our F.A.Q.