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"The effect of negative online consumer reviews on product attitude: An ..."
Jumin Lee, Do-Hyung Park, Ingoo Han (2008)
- Jumin Lee, Do-Hyung Park, Ingoo Han:
The effect of negative online consumer reviews on product attitude: An information processing view. Electron. Commer. Res. Appl. 7(3): 341-352 (2008)
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