"Understanding the participation of passive members in online brand ..."

Jitender Kumar, Jogendra Kumar Nayak (2019)

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DOI: 10.1016/J.ELERAP.2019.100859

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type: Journal Article

metadata version: 2024-10-06

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Jitender Kumar, Jogendra Kumar Nayak:
Understanding the participation of passive members in online brand communities through the lens of psychological ownership theory. Electron. Commer. Res. Appl. 36 (2019)

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