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"Let's get personal: Which elements elicit perceived personalization in ..."

Freya De Keyzer, Nathalie Dens, Patrick De Pelsmacker (2022)

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DOI: 10.1016/J.ELERAP.2022.101183

access: closed

type: Journal Article

metadata version: 2023-06-26

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Freya De Keyzer, Nathalie Dens, Patrick De Pelsmacker:
Let's get personal: Which elements elicit perceived personalization in social media advertising? Electron. Commer. Res. Appl. 55: 101183 (2022)

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