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"Let's get personal: Which elements elicit perceived personalization in ..."
Freya De Keyzer, Nathalie Dens, Patrick De Pelsmacker (2022)
- Freya De Keyzer
, Nathalie Dens
, Patrick De Pelsmacker:
Let's get personal: Which elements elicit perceived personalization in social media advertising? Electron. Commer. Res. Appl. 55: 101183 (2022)
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