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"Reputational assets and social media marketing activeness: Empirical ..."
Anders C. Johansson, Zhen Zhu (2023)
- Anders C. Johansson, Zhen Zhu:
Reputational assets and social media marketing activeness: Empirical insights from China. Electron. Commer. Res. Appl. 61: 101305 (2023)
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