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"On the design of sponsored keyword advertising slot auctions: An analysis ..."

He Huang, Robert J. Kauffman (2011)

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DOI: 10.1016/J.ELERAP.2010.12.007

access: closed

type: Journal Article

metadata version: 2020-02-22

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He Huang, Robert J. Kauffman:
On the design of sponsored keyword advertising slot auctions: An analysis of a generalized second-price auction approach. Electron. Commer. Res. Appl. 10(2): 194-202 (2011)

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