"The impact of context on display ad effectiveness: Automatic attitude ..."

Shiu-Li Huang (2014)

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DOI: 10.1016/J.ELERAP.2014.06.006

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type: Journal Article

metadata version: 2022-03-21

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Shiu-Li Huang:
The impact of context on display ad effectiveness: Automatic attitude activation and applicability. Electron. Commer. Res. Appl. 13(5): 341-354 (2014)

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