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"iSpy? Tailored versus Invasive Ads and Consumers' Perceptions of ..."

John T. Gironda, Pradeep K. Korgaonkar (2018)

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DOI: 10.1016/J.ELERAP.2018.03.007

access: closed

type: Journal Article

metadata version: 2020-10-26

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John T. Gironda, Pradeep K. Korgaonkar:
iSpy? Tailored versus Invasive Ads and Consumers' Perceptions of Personalized Advertising. Electron. Commer. Res. Appl. 29: 64-77 (2018)

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