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"Live streaming channel strategy of an online retailer in a supply chain."
Qiuyan Chen et al. (2023)
- Qiuyan Chen, Xin Yan, Yu Zhao, Yiwen Bian:
Live streaming channel strategy of an online retailer in a supply chain. Electron. Commer. Res. Appl. 62: 101321 (2023)
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