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"An eye-tracking study on how the popularity and gender of the endorsers ..."
Majid Zahmati et al. (2023)
- Majid Zahmati, Seyed Morteza Azimzadeh, Mohammad Saber Sotoodeh
, Omid Asgari
:
An eye-tracking study on how the popularity and gender of the endorsers affected the audience's attention on the advertisement. Electron. Commer. Res. 23(3): 1665-1676 (2023)
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