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"An eye-tracking study on how the popularity and gender of the endorsers ..."

Majid Zahmati et al. (2023)

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DOI: 10.1007/S10660-023-09676-7

access: open

type: Journal Article

metadata version: 2023-11-01

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  - journals/ecr/ZahmatiASA23
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  - https://dblp.org/rec/journals/ecr/ZahmatiASA23
Majid Zahmati, Seyed Morteza Azimzadeh, Mohammad Saber Sotoodeh, Omid Asgari:
An eye-tracking study on how the popularity and gender of the endorsers affected the audience's attention on the advertisement. Electron. Commer. Res. 23(3): 1665-1676 (2023)

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