"Exploring the factors affecting content dissemination through WeChat ..."

Bo Yang et al. (2023)

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DOI: 10.1007/S10660-022-09559-3

access: closed

type: Journal Article

metadata version: 2023-11-28

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Bo Yang, Yue Hu, Xusen Cheng, Ying Bao, Wenjing Chen:
Exploring the factors affecting content dissemination through WeChat official accounts: a heuristic-systematic model perspective. Electron. Commer. Res. 23(4): 2713-2735 (2023)

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