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"Optimal advertising for a generalized Vidale-Wolfe response model."

Yanwu Yang et al. (2022)

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DOI: 10.1007/S10660-021-09468-X

access: closed

type: Journal Article

metadata version: 2022-12-05

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  dblp key:
  - journals/ecr/YangFSJ22
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  - https://dblp.org/rec/journals/ecr/YangFSJ22
Yanwu Yang, Baozhu Feng, Joni Salminen, Bernard J. Jansen:
Optimal advertising for a generalized Vidale-Wolfe response model. Electron. Commer. Res. 22(4): 1275-1305 (2022)

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