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"eWOM persuasiveness: do eWOM platforms and product type matter?"

Wen-Chin Tsao, Ming-Tsang Hsieh (2015)

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DOI: 10.1007/S10660-015-9198-Z

access: closed

type: Journal Article

metadata version: 2021-10-14

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Wen-Chin Tsao, Ming-Tsang Hsieh:
eWOM persuasiveness: do eWOM platforms and product type matter? Electron. Commer. Res. 15(4): 509-541 (2015)

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