"Optimal rebate strategy for an online retailer with a cashback platform: ..."

Lifeng Mu et al. (2023)

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DOI: 10.1007/S10660-021-09485-W

access: closed

type: Journal Article

metadata version: 2023-04-16

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  - https://dblp.org/rec/journals/ecr/MuTSXS23
Lifeng Mu, Xin Tang, Vijayan Sugumaran, Wei Xu, Xiangyang Sun:
Optimal rebate strategy for an online retailer with a cashback platform: commission-driven or marketing-based? Electron. Commer. Res. 23(1): 475-510 (2023)

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