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"Real-time bidding campaigns optimization using user profile settings."

Luis Miralles-Pechuán, Muhammad Atif Qureshi, Brian Mac Namee (2023)

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DOI: 10.1007/S10660-021-09513-9

access: open

type: Journal Article

metadata version: 2023-05-17

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  - journals/ecr/MirallesPechuanQN23
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  - https://dblp.org/rec/journals/ecr/MirallesPechuanQN23
Luis Miralles-Pechuán, Muhammad Atif Qureshi, Brian Mac Namee:
Real-time bidding campaigns optimization using user profile settings. Electron. Commer. Res. 23(2): 1297-1322 (2023)

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