"Let's play! Gamification as a marketing tool to deliver a digital ..."

Matilde Milanesi, Simone Guercini, Andrea Runfola (2023)

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DOI: 10.1007/S10660-021-09529-1

access: open

type: Journal Article

metadata version: 2024-06-08

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  - journals/ecr/MilanesiGR23
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  - https://dblp.org/rec/journals/ecr/MilanesiGR23
Matilde Milanesi, Simone Guercini, Andrea Runfola:
Let's play! Gamification as a marketing tool to deliver a digital luxury experience. Electron. Commer. Res. 23(4): 2135-2152 (2023)

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