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"Economical user-generated content (UGC) marketing for online stores based ..."

S. G. Li et al. (2021)

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DOI: 10.1007/S10660-020-09401-8

access: closed

type: Journal Article

metadata version: 2021-11-19

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  dblp key:
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  - https://dblp.org/rec/journals/ecr/LiZYL21
S. G. Li, Yuqi Zhang, Z. X. Yu, F. Liu:
Economical user-generated content (UGC) marketing for online stores based on a fine-grained joint model of the consumer purchase decision process. Electron. Commer. Res. 21(4): 1083-1112 (2021)

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