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"Lean persuasive design of electronic word-of-mouth (e-WOM) indexes for ..."
Shugang Li et al. (2025)
- Shugang Li, Fang Liu, Yuqi Zhang
, Zhaoxu Yu:
Lean persuasive design of electronic word-of-mouth (e-WOM) indexes for e-commerce stores based on fogg behavior model. Electron. Commer. Res. 25(4): 2463-2502 (2025)

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