"Targeted reminders of electronic coupons: using predictive analytics to ..."

Li Li et al. (2022)

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DOI: 10.1007/S10660-020-09405-4

access: closed

type: Journal Article

metadata version: 2023-10-23

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  - https://dblp.org/rec/journals/ecr/LiLQZY22
Li Li, Xiaotong Li, Wenmin Qi, Yue Zhang, Wensheng Yang:
Targeted reminders of electronic coupons: using predictive analytics to facilitate coupon marketing. Electron. Commer. Res. 22(2): 321-350 (2022)

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