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"The impact of anthropomorphism on customer satisfaction in chatbot ..."

Katharina Klein, Luis F. Martinez (2023)

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DOI: 10.1007/S10660-022-09562-8

access: closed

type: Journal Article

metadata version: 2023-11-28

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Katharina Klein, Luis F. Martinez:
The impact of anthropomorphism on customer satisfaction in chatbot commerce: an experimental study in the food sector. Electron. Commer. Res. 23(4): 2789-2825 (2023)

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