"An eye-tracking study on the role of attractiveness on consumers' ..."

Man Ji, Yezheng Liu, Xiayu Chen (2025)

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DOI: 10.1007/S10660-023-09738-W

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type: Journal Article

metadata version: 2025-06-18

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Man Ji, Yezheng Liu, Xiayu Chen:
An eye-tracking study on the role of attractiveness on consumers' purchase intentions in e-commerce live streaming. Electron. Commer. Res. 25(3): 1485-1520 (2025)

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